If you’re a dentist with a private practice, one surefire way to get more clients through your door is to become a social dental “tycoon,” for your local area. Sneak a peek into your waiting room and you will see many activities on their smartphone, and laptops.What are they doing? More than likely they are interacting with friends on social media sites like Google+, Facebook, LinkedIn, and Twitter. Some may even be searching for places to shop or a place to eat after their appointment.That’s the key. Your clients are searching for something or someone; and more times than not they found you’re business through local search or recommendation in their social circles. Why not take advantage of the eight hundred pound gorilla of the internet and promote your local private dental practice using Google+ Business page?In just a moment you will discover 10 reasons why Dentist with private practices needs a Google+ Business Page.Top 10 reasons why private practice dentist needs a Google+ Business Page1. Powerful local free advertising: When dentists think about advertising, you see billboards on the side of the road, a one-page yellow book ad, or a 1/3 page ad in your local newspaper. You also envision your wallet drain of profits. Not so if you use Google+ business page, welcome to the 21st century. Using a Google+ business page is like using all those old ad mediums rolled into one spot. Powerful advertising and branding medium like no other.2. Local Searchers: The yellow page book is not the first place potential clients look to find a local dentist. Today, your potential clients are turning to their smartphones and searching for a city dentist using Google search. Google wants relevant content and produces pages to searchers that meet or exceed their search criteria. The first place they look is on their own network such as Google+ business pages.3. Clients and your dental practice ratings: The great thing about Google+ pages, real clients can leave feedback on how well your dentistry has treated them in the way of ratings and reviews. These ratings will affect your local SEO value and will show up in Google’s search. Treat your clients right and you can be sure to dominate your city as the go to private practice dentistry.4. SEO and your private dental practice: The great benefit of having a Google+ business page is the fact your posts will be indexed, not only on Google+ but on Google’s search engine. It is important to stay active and post daily.5. Brand Your business: Google+ Business pages make it easy to brand your business. You can add your logo and photo of yourself, and partners, along with your USP right on the header of your page and you have all the ingredients for a winning situation on a major social and advertising platform.6. Interact with clients: Google makes it easy to interact with your clients. If your client is on the Google+ platform you can add them to your client circle and if they circle you back you can keep them informed on any promotions and specials you run from your dental practice.7. Promote a special offer: You can promote special offers to your clients and potential clients right from your Google+ account or business page. Let’s say you just want to drum up a little business. You have hundreds of clients and potential from your local area, all you have to do is write a post informing your client circle that your dental practice is having a special. Add the same message to your Business page and a short call to action.8. Stay informed with colleagues: You can also use communities to collaborate with colleagues across the globe. All you have to do is click the “home” button on your dashboard, scroll down to communities and search for Dental practitioners or any keyword you like to uncover hundreds of groups within your field.9. Garner trust: Google+ Business pages allow you to garner trust inside and out of your community. If you want a thriving dentist private practice, posting daily, commenting on other businesses pages in your local area, and helping others where you can without the thought of receiving a reward will not only help your business but you will garner trust with the Google+ pages community.10. All the marketing tools in one place: Businesses including private dental practitioner such as yourself, can benefit greatly from the expensive, not to mention the exhausting overload of marketing of your dental practice.Google+ Business pages, will be your new listing page because it integrates with the local search which replaces the yellow pages. Your profile page acts like your billboard with your business logo and unique selling proposition. People in your local area will see this every time you post. Not to mention your business page on Google+, can save you time and a lot of money by being able to set up events and advertise specials without the costly price of newspaper advertising.What are you waiting for? It’s time to get moving with Google+ pages and become the authority in your local area, doing what you want to do as a private practice dentist.
Niche Business Marketing – How to Do It
Starting up a business is an easy job to do, but making it successful is challenging, especially when you’re competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.To succeed in your business, you first need to determine the market and identify the customers you’re going to target. This is what all the businessmen do. Usually, they target a large group of people with various demographics.However, a niche market is a defined group of people that have ‘particular’ needs. By keeping in view those specific needs, you operate your business to render the products or services that meet their demands. You deal in those special products or services which mainstream businesses have overlooked.For instance, many shoe brands provide a vast variety of shoes. But, if your business deals in providing shoes for people with plantar fasciitis, you are targeting a niche; a specific segment of the market. This is what a niche market is.Coming to the niche business marketing, it is specializing in one area of business while targeting a specific segment of the market.You Must Know Your Target Niche Market Inside OutDetermining your niche market is crucial for operating your business. It not only helps you to set and expand your marketing budget but also give you a clear insight into where to advertise. Further, it makes you stand out above your competitors.For selecting a niche, you need to think about what you are best at. So, you will have enough knowledge regarding the product or service you will be dealing in. To make it clearer, let’s take some ideas you can work on to run your niche business.Today, many people demand diet foods such as gluten-free, low-calorie, organic or vegans. However, they rarely find it in eateries. If they find their diet food online, they prefer to buy it online rather than preparing it at home. This is because it is more convenient for them.Similarly, certain people hardly get their size in apparel stores. Therefore, offering plus-sized and petite clothing to these potential customers will not be a bad idea for your niche business.Niche MarketingBefore getting down to the nitty-gritty of niche marketing, let’s talk about some businesses dealing in niche markets. Lefty’s, based in San Francisco, is a store that sells school stationery, gardening tools, kitchen goods and a lot more. What’s the best part? All their products are specialized for left-handers! Furthermore, they also offer customized gifts for the lefties in your life.Furthermore, Vermont Wooden Toys are known to offer their specialty; handcrafted toys. Based in the Green Mountain State, the business is owned by a proprietor Ron Voake. People buy his products because of certain values- dedication, love, and craftsmanship. They place their orders on the website or over phone calls.In the same way, you need to practice several marketing strategies to make the best use of your business. Take a look for a few niche business marketing tips here.User-Generated ContentThe era when company ads would persuade people to buy a product is long gone. Today, they usually look for experiences. They go online and search for user-generated content before purchasing a particular product.User-generated content works in two ways; advertises your brand for free, and increases your credibility. And what’s more? It brings new customers to you. To have a better understanding, you can study previous success stories of other brands that implemented the UGC strategy.Advertising Platforms You Need To LeverageAs niche marketing isn’t regular marketing, you need to pinpoint specific platforms for advertising your product. Promoting your niche business on social platforms such as Facebook or Twitter isn’t a bad idea. However, the thing is these platforms are already over-populated with other business rivals hence leading to high-competition.In that case, you can limit your promotion and brand visibility to specific demographics on these platforms to reach out to your targeted customers. No matter what tactic you choose, make sure to reach your niche market cost-effectively.Partnering With Other ServicesTo reach out your business goals, develop a kind of service that not only offers a great product to your customers but also give them a fantastic experience. You can do this by providing additional services such as product delivery.However, niche businesses are small, and therefore it can be costly for you to offer extra services to your customers. For this, you can team up with other service providers to cater to your customers in a better way.Marketing OfflineIt is crucial to determine your customers’ preferences and priorities to run your business. Well, you are required to market your product offline for two reasons. First, your targeted segment may not be tech-savvy enough to leverage internet access. Second, your customers might want to make their orders offline, depending on your product nature.Furthermore, there are many ideas to market your product offline while adopting cost-effective methods. For instance, you can distribute your brand’s promotional materials such as business cards, coupons or pamphlets in any local events. This will boost the physical connection between potential customers and your brand.Leveraging InfluencersTo operate a niche business, you must first figure out your customers’ niche interests. Once you are done with it, look for the Instagram influencers who appeal your target segment and have a large number of followers. Approach them. Send a few of your products for free and ask for a shoutout in return. This won’t only help you in increasing your audience but also builds trust about your brand.Segmented MarketingWell, targeting a specific segment of the market for your niche business isn’t enough. You’ll have to gather and evaluate data on their demographics, values, and interests. Then, you further segment it and approach each group within your targeted niche. In this way, you’re able to engage with your niche market. Doing so will help you to maximize your business.ConclusionAs compared to other businesses that target a wide audience with unspecific interests, a niche business focuses on the particular needs of a determined group of people. However, if you want your business to be flourished, you need to identify your niche market first.While focusing on your specific customers, there are plenty of strategies you can adopt to achieve your business goals. By implementing the tactics mentioned above, you’ll be able to maintain your budgets and maximize your business.In addition to that, you can also employ other strategies or new ways to promote your business. No matter what strategies you’re working in with, the main thing you have to keep in focus is your customers’ interests. It will surely help you adopt the right tactics for your business, increase profits and raise brand awareness.
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Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
Suggested article: Preventive Dental Care In California
What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.